South Pole® is a leader in jewelry, accessories, and apparel in Eastern Europe. Giving job for more than 100 jewelers and artisans around Bulgaria. We are supporting many charitable causes with a percent of our profit and we know that is something right to do.

All the designs in the semi-precious section you see are unique and belong to South Pole®.

Behind this store are the stories of a hundred people that are trying to give their best for you to receive the best jewelry piece possible. If you have any questions we will be more than happy to answer.

“Thanks and happy shopping!”